UCIL20301 and UCIL20801
Introduction to Sports Business: Innovation, Marketing Strategy and Sustainability
- Semester 2
- Face-to-face
- 10 and 20 credits
About
Are you interested in the dynamic and fast-paced world of professional sports?
This unit, led by Dr Rob Martin, provides an exciting introduction to the professional sports industry and equips you with skills and experiences that will support you in your future career.
The sports business is a thriving global industry valued at over £400 billion, captivating billions of viewers worldwide. Whether it's watching your favourite team on TV, or engaging with sports content on your phone, the influence and reach of this industry are unparalleled, with nearly half the world population participating. However, alongside its growth, the sports industry faces numerous challenges, including corruption, doping scandals, and the complex interplay of sports and geopolitics.
Our unit will immerse you in this fascinating context, enabling you to critically analyse and situate new business ideas within this dynamic landscape.
Throughout the unit we adopt an industry-led approach, offering you the opportunity to act as a sports consultant. Firstly, working in teams, you'll undertake an analysis of different sports industries, using analytical frameworks and exploring sustainable approaches.
Working individually, you'll select an organisation within the industry and take an entrepreneurial approach to develop a new product or service. With creativity as your fuel and market research as your compass, you'll craft a cutting-edge marketing strategy to drive the success of your venture.
Unit details
What should I know about this unit?
Introduction to Sports Business: Innovation, Marketing Strategy, and Sustainability
Course Unit Code:
- UCIL23002 (10 credits)
- UCIL23022 (20 credits)
Course Unit Details
- Level 2
- Masood Entrepreneurship Centre (Alliance Manchester Business School)
This unit provides an introduction to the sports industry focussing on innovation, marketing strategy and sustainability. The aim is for students to develop intellectual skills and a deeper understanding of relevant theory and concepts by adopting an entrepreneurial approach in the sports industry.
Students will gain an understanding of innovation, leadership, new business ventures, marketing, industry structures, organisations, and stakeholders as well as challenges to entrepreneurial activity and sustainable value creation.
On successful completion of the unit, you will be able to:
- Understand the role of entrepreneurship in the context of innovation and business development, in the sport industry.
- Demonstrate an understanding of how to analyse market trends, challenges, innovation, and sustainability issues in the sport industry.
- Demonstrate knowledge and understanding of what business models and marketing is, and how this can be applied in the sports industry.
- Apply the tools of strategic management, analyse the position of an organisation, and determine the options available to an organisation, in the context of the sport industry.
- Demonstrate a knowledge of sustainability issues within the context of business development and both environmental and social responsibility.
- Introduction to the Sports Industry
- The Role of Sport: Society and Commercialisation
- Sporting Industries: Analysis and Market Research
- Innovation, Technology and the Sports Industry
- An Entrepreneurial Mindset and Business Models
- Sustainability and the Sports Industry
- Marketing, Communication and Sponsorship in the Sports Industry
- Sport for Good? Governance, Ethics and Social Enterprise
- Sporting Events: Delivery, Impact and Sustainability
This unit is delivered face to face.
10 Credit
- 12 x 2 hour Lectures (a mixture of in-person lectures and pre-recorded material)
- Group Project - Students will work in groups to create and deliver a presentation
- Guest Speakers will provide expert insight into practice through live and/or pre recorded content
20 Credit
- 12 x 2 hour Lectures (a mixture of in-person lectures and pre-recorded material)
- 6 x 1 hour Seminars
- Group Project - Students will work in groups to create and deliver a presentation
- Guest Speakers will provide expert insight into practice through live and/or pre recorded content
10 Credit
- 10 minute Group Presentation - Sport Industry Analysis (30%)
- Individual Report: New Product/Service Development in the Sports Industry, 2200 words (70%)
20 Credit
- 10 minute Group Presentation - Sport Industry Analysis (15%)
- Individual Report: New Product/Service Development in the Sports Industry, 3000 words (70%)
- Reflective Portfolio, 800 words (15%)
The Enterprise Challenge combines enterprise UCIL units with a community-based enterprise project.
Introduction to Sports Business is one of the 10 credit enterprise UCIL units you can study as part of completion of this challenge.
Dr Rob Martin
UCIL units are designed to be accessible to undergraduate students from all disciplines.
UCIL units are credit-bearing and it is not possible to audit UCIL units or take them for additional/extra credits. You must enrol following the standard procedure for your School when adding units outside of your home School.
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You can also contact the UCIL office if you have any questions.
This unit is also available with a different course unit code. To take a UCIL unit you must choose the unit with a UCIL prefix.
How to enrol
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Enrolment using the Course Selection System
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Enrolment via your School
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Please get in touch with the UCIL team at ucil@manchester.ac.uk if you have any questions.